Story behind the business
VapuerNoir was founded by two sisters of color during the COVID-19 pandemic in 2020, They had the idea to create an alternative fashion and accessory business to address a significant gap in the fashion industry: the lack of age-inclusive alternative fashion designed specifically for mature women. Inspired by Goth, Emo, Punk, Boho, Steampunk, and Cosplay aesthetics, the company focuses on empowering women to embrace self-expression beyond conventional
fashion expectations.
About this business
Business Description
VapuerNoir LLC is an alternative fashion and lifestyle eCommerce business created specifically for women aged 35 and older who seek expressive, non-mainstream fashion that reflects individuality and creativity. Its mission is to inspire confidence and self-expression by providing high-quality fashion and accessory choices that prioritize comfort, fit, versatility, and authenticity without sacrificing individuality or style, and by establishing an inclusive community for mature women to share their unique styles and experiences.
VapuerNoir LLC is an alternative fashion and lifestyle eCommerce business created specifically for women aged 35 and older who seek expressive, non-mainstream fashion that reflects individuality and creativity. Its mission is to inspire confidence and self-expression by providing high-quality fashion and accessory choices that prioritize comfort, fit, versatility, and authenticity without sacrificing individuality or style, and by establishing an inclusive community for mature women to share their unique styles and experiences.
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